How to make sure your website is the last one your customer needs to see before they call.
Internet traffic stops here – make sure your website represents you well and shows your customers you are exactly what they are looking for.
The most important marketing asset you have is your business website. It is the hub, center to your other marketing arms, including social media, ads, and promotions. It is absolutely critical your site:
- Makes a great first impression of your business with clear text and good photos
- Accurately present your services and information and gives them the answers they need
- Provide a great user experience with well organized, easy to understand, detailed information.
- Drives your customers to call you for business
Equally important is your site’s positioning on Google, and where you show up in search results. It’s nice to have a great website, but if nobody finds you, it’s not doing its job. That’s where search-engine-optimization (SEO) comes in. Good SEO requires the site be optimized with keywords, regularly updated with quality content good link structure, fast loading, and local signals showing Google you’re legitimate.
WEBSITES DESIGNED WITH CONVERSION IN MIND
We design websites with conversion in mind, that is the increased likelihood of converting the site visitor into a customer. We pair that with technical on-page and off-page SEO tactics that optimize your website according to Google’s written standard and guidelines. All websites we design include:
- A user-friendly design for the best user experience (UX ) and user interface (UI)
- A continuous, professional feel throughout with quality written text, color scheme
- Professional copywriting – well written text content that leads the reader through the pages, answers their questions, and persuades them to contact you
- Trust-building elements, like personal photos, reviews, sample work, professional certifications
- Site security through HTTPS certificates, malware blockers, and 24/7 attack monitoring and defense
- Fast loading pages so your viewers don’t have to wait and potentially leave your site
- Clear calls to action with phone call buttons and contact pages
- Mobile-responsive for ease of use from phones, tablets and desktops
- A Messaging tool so the user has the option to communicate and ask questions by text
- On-page SEO best practices, including keyword strategy and usage, meta descriptions, title tags, headers, and good content
The best-designed business website will take away any reasons for your prospects to keep looking.
The most compelling business websites empathize with the customer and connect with them emotionally. They are also clear, detailed yet concise and easily navigable. Text should be well written and provide the reader with useful, detailed information. These features position your business as the best solution for your customer’s needs.
Mobile View
Desktop View
Tablet View
our 5-Step Web Design Process
Designing a quality website is not an easy task, but we keep it as simple and stress free as possible for you. We take care of all the hard parts for you. Starting with a thorough interview, we learn about all the important differentiators about your business and what exactly it is that makes you a good fit for your customers.
Business Interview
We will conduct a thorough business interview with you to understand your business’ mission, services, and distinguishing features that differentiate you from your competition. This information will guide our copywriters to creating text content that best represents your business and appeals to your customer base.
Provide Specific Content
Through a dedicated file exchange link, you will provide high quality photos, videos, logos, business reviews, and any business related images, certifications, associations to be included on your website. For our local customers, we offer business photography and videography that dramatically enhances and personalizes websites.
Review & Comment on Rough Draft
We will prepare a rough draft of your website and schedule a review meeting to walk through the site with you and gather feedback for changes you’d like to see for the final version of the site.
Review & Approve Final Version
Once the site has reached the final design stage, we will schedule a final review meeting to walk through the final version of the site and make any final changes.
Launch New Website
We will choose a non-peak traffic time to install your new website and back it up offsite. All pages, links and forms will be double-checked to ensure a seamless and perfect user experience.
Frequently Asked
No (i.e. very minimal). If you currently have a website, it will not experience any down time except for the short duration of time (< 30 minutes) necessary to migrate the new site. We typically conduct website installs during non-peak web traffic times to avoid notice-able downtime.
Our exclusive, comprehensive business interview informs us on the most important and distinguishing features about your business. We use that information to provide professional copywriting for our customers’ new websites.
Often our customers provide an outline and/or text content they would like to include. If that is the case we will work with you to ensure all website wording is to your complete satisfaction.
We will be happy to include high quality photos you have into the design of your new website. We provide a dedicated file exchange link for uploading photos and images of certifications, badges, awards and other professional associations that enhance the website.
If you don’t have or don’t want custom photos for your website, we will obtain attractive stock images to complete your site.
We will design and host the website on our server under a temporary domain, so you can review and approve it prior to it going up as your new site.
We will work with your existing hosting service plan or connect you to a quality hosting service. Once established we will conduct website updates, backups, security scans and maintenance.
All our websites are designed with on-page search engine optimization. That means we make your page as friendly as possible to search engines so you rank in searches for keywords relevant to your business. Our pages are also designed to keep customers on your page, reducing page “bounce” that hurts your rankings. To improve your ranking in searches, best practices for SEO include blogging and ongoing content creation targeting long-tail keywords. We offer this as a service for our customers.
