MARKETING FOR EVERY STEP OF THE CUSTOMER JOURNEY
Almond Branch Marketing offers marketing services to ensure your business has an effective marketing plan that connects to your customers with a strong relationship. From being able to find you online to sending newsletter and promotions, we will help them stay loyal to you for the long term.
There are THREE important concepts to understand with marketing.
The first one is CUSTOMER INTENT – that is the transitions your customer makes once they become aware they have a problem or need and increase intent and action to get it resolved. The speed at which they increase intent depends on the urgency of the problem they need solved. We call this the ASCENT OF INTENT.
The second is the CUSTOMER JOURNEY – that is the experience, interactions, and relationship the customer has with your business from the time they discover you through the time you complete deliver of product and service.
The third is the marketing STRATEGY AND TACTICS necessary to attract, impress, and keep the customer in a good relationship with you for the long term by taking them through a positive customer journey.
It all starts with the customer’s needs.
Once your customer discovers they have a need or problem, they hit the AWARENESS stage. This person is your prospect. They may or may not become your customer. Their next decision is to move forward into finding a solution to that problem.
If so, the customer moves to the INTEREST stage in solving the problem. They may read how-to or informational blogs, watch videos, or ask friends for suggestions on a local business that can solve their problem.
Now the customer is pretty committed to getting this resolved and enter the CONSIDERATION stage. They start Googling local businesses, comparing websites, reviews, and social media pages and requesting quotes.
Your hot prospect is now talking to you to determine if you are the best fit to meet their needs and make a SALE.
The further along the customer is on the ascent, the higher the likelihood of you making a conversion.
Then it’s about the relationship you build with the customer.
Once your customer enters the buying cycle, it’s up to you to make sure they have a positive experience with your business.
They need to be able to DISCOVER your business (online, through referrals, or local knowledge). Then they will ENGAGE with your business by visiting your website, reading reviews, checking social media and/or calling you.
Once they are convinced you can solve their problems, they will PURCHASE from you. It’s up to you to wow them with a service experience that IMPRESSES.
You don’t want your customer on the first mountain, you want them on the second. That’s where you retain business, and they become your ADVOCATE. A happy customer is more valuable than an existing customer. It’s far cheaper to do business with existing customers and their friends as opposed to acquiring new ones.
MARKETING STARTS WITH A GOOD BRAND
Believe it or not, all marketing works with it delivers the right MESSAGE and OFFER to enough of the correct AUDIENCE. And keep in mind, that audience has to have some buyer intent. If you’ve ever spent money on marketing that hasn’t worked, one or all of these things went wrong.
BRANDING. It’s one of the most abused words in marketing. It’s an etherial catch-all that also fits well with “get your name out there”. Or maybe it has to do with your logo and color scheme. Or your reputation. Let’s clear this up.
The correct definition of “brand” should be: the consistent quality service, experience and relationship you provide every single customer and prospect.
That produces much more of an ROI than slapping your name on a billboard or in a magazine.
You can define your brand by writing and adhering to a written mission, vision and values that set a trajectory and standards of performance. It can include your attitude, how you treat customers and staff, and why you’re in business. Most importantly, it centers around the positive relationship you build with your customers through all aspects of business.
These are the differentiators that set you apart from the competition. This is what customers write about in a Google review. They are much more important than pricing. To compete on pricing is a race to zero. It’s a far better business practice and much more scalable to compete in the areas where you shine.
Once you’re at a place where you’ve decided what your company (brand) stands for, you’re ready to start marketing.
All-In-One Marketing services
WEBSITE DESIGN
Clean, sharp, responsive, search-engine-optimized websites that position your business as the perfect fit to your customer’s needs. Our websites are optimized for both on-page and off-page for local search.
PAID TRAFFIC
Get an immediate stream of business through pay-per-click or ad services through Google Search, we offer advertising packages for all goals and budgets.
SEO
Boost your visibility with expert SEO—custom strategies designed to rank and convert. We handle audits, keyword research, content, and optimization for a seamless growth campaign.
EMAIL MARKETING
Stay top of mind, and keep competition out with regular marketing emails to retain your customers and contacts. And we write them for you!
